多數轉型的失敗，是敘事問題；
而好的敘事，從數據開始。
Most transformations fail as narrative problems —
and good narrative starts from data.
每一項服務都以數據為地基：先量測，再定向，才動手——用可驗證的證據，重建敘事的基礎設施。 Every engagement is grounded in data — measure first, set direction, then build narrative infrastructure on verifiable evidence.
交付被採用的系統Adoption over AdviceAdoption over Advice
建議書會被歸檔，被採用的系統會留下來。每個專案以「顧問離場後仍在運轉」為驗收標準。Reports get filed; adopted systems stay. Every engagement is accepted against one test — it keeps running after we leave.
敘事是基礎設施Narrative as InfrastructureNarrative as Infrastructure
敘事不是包裝，是承重結構。訊息架構、術語體系、故事線——像蓋房子一樣被設計與維護。Narrative is load-bearing, not decorative. Message architecture, terminology, storylines — engineered and maintained like structure.
建立系統，不製造依賴Build Systems, Not DependencySystems, Not Dependency
每個專案內建知識移轉：SOP、模板、種子人才。客戶買到的是自己的能力，不是對顧問的長期依賴。Knowledge transfer is built in — SOPs, templates, trained seeds. Clients buy their own capability, not a dependency.
五個構件，一種工作方式 Five elements, one way of working
每個委任都站在同一組結構上——從地基到心智，AI 是貫穿全部的工作電流。 Every engagement stands on the same structure — from foundation to mindset, with AI as the current running through all of it.
設計思考＝骨幹Design Thinking — the BackboneDesign Thinking · Backbone
每個委任都從以人為中心的問題重構開始：現場觀察、利害關係人訪談、快速原型——先確定解對問題，再談解法。Every engagement starts with human-centered reframing — field observation, stakeholder interviews, rapid prototypes. Solve the right problem before solving it well.
資料科學＝地基Data Science — the FoundationData Science · Foundation
量測先於主張。基線、儀表、52 週曲線——沒有數據的建議，不會出現在交付物裡。Measurement precedes claims. Baselines, meters, 52-week curves — advice without data does not ship.
溝通＝戰略Communication — the StrategyCommunication · Strategy
溝通不是最後一哩的包裝，而是戰略本身：訊息架構、術語治理、雙語交付——說得清楚，才走得動。Communication is not last-mile packaging; it is the strategy — message architecture, terminology governance, bilingual delivery. What is said clearly, moves.
永續創新＝深層心智Sustainnovation — the Deep MindsetSustainnovation · Mindset
每個系統都以長期為設計條件：能被維護、能被移交、能在顧問離場後繼續演化。Every system is designed for the long term — maintainable, transferable, able to evolve after the consultant leaves.
AI 與數位化＝工作方式AI & Digitalization — the Way of WorkingAI & Digitalization · Method
AI 不只是服務項目，更是這間事務所自身的日常：由 AI 輔助的研究、產製與驗證管線，交付速度與一致性由此而來。AI is not just a service line — it is how this practice itself runs: AI-assisted research, production and validation pipelines are where speed and consistency come from.
一條脊椎，三大支柱，九條服務線 One spine. Three pillars. Nine service lines.
所有服務共用同一條脊椎——敘事建築。完整服務目錄公開於 NTA-SVC/01。 Every service shares one spine — narrative architecture. The full catalog is published as NTA-SVC/01.
敘事與品牌Narrative & Brand
品牌是組織對外承諾的結構：平時建立、日常傳遞、危機時不崩塌。A brand is the structure of a promise — built in calm, carried daily, held under crisis.
品牌管理Brand Management
整合行銷傳播Integrated Marketing Communications
議題監測與危機處理Issues & Crisis Management
轉型與系統Transformation & Systems
技術從來不缺，缺的是被採用。把「導入」本身做成產品。Technology is never the shortage — adoption is. We productize adoption itself.
人工智慧與數位轉型AI & Digital Transformation
流程管理優化Process Optimization
設計思考Design Thinking
永續與影響力Sustainability & Impact
說得不夠是失職，說得過頭是漂綠。把永續帶進可被觸摸的日常。Too little fails your duty; too much is greenwash. We bring sustainability into daily reach.
永續發展與社會影響力Sustainability & Social Impact
永續設計Sustainable Design
文化物件與儀式設計Cultural Objects & Ritual Design
先量測，再定向，才動手——
數據流過的地方，敘事才站得住。
Measure, orient, then build —
narrative holds where data has flowed.
小額進場，系統擴張Land small, expand through systems
從一場定額診斷開始，不需要先簽長約。大型專案一律先行付費範疇界定。 Start with a fixed-fee diagnostic — no long contract required. Major engagements begin with paid scoping.
策略診斷Strategic Diagnostic
三小時結構化診斷，五個工作天內交付備忘錄與優先序。A three-hour session; memo and priorities within five working days.
範疇界定Scoping · Phase 0
付費範疇界定：問題定義、邊界、風險與分階段報價，費用全案折抵。Paid scoping: definition, boundaries, risks, phased pricing — credited in full.
專案與系統Projects & Systems
顧問專案或系統建置，內建知識移轉——離場後仍在運轉。Projects or system builds with knowledge transfer — running after we leave.
常備顧問Retainer
品牌稽核、多語維運、危機待命——維持系統長期健康。Brand audits, multilingual ops, crisis standby — retained care.
一次性專案One-shot Projects
明確的起點與終點：診斷、工作坊、顧問專案與系統建置。內建知識移轉，驗收標準是「顧問離場後仍在運轉」。A clear beginning and a clear end: diagnostics, workshops, consulting projects and system builds. Knowledge transfer is built in; acceptance means it keeps running after we leave.
- F-01策略診斷——定額、一週交付Strategic diagnostic — fixed fee, one-week delivery
- F-02/03半日／全日工作坊Half-day / full-day workshops
- P-0範疇界定——費用全案折抵Scoping phase — credited in full against the engagement
- F-04/05顧問專案與系統建置——依範疇Projects & system builds — by scope
長期陪跑Retainers
系統上線之後的長期照護：品牌稽核、多語維運、危機待命——以季為單位起約，隨時可依落日條款檢視。Retained care after systems go live: brand audits, multilingual operations, crisis standby — quarterly at minimum, always subject to a sunset review.
- Advisory顧問層——固定的每月諮詢節奏Advisory tier — a fixed monthly counsel cadence
- Embedded嵌入層——深度參與例行運作Embedded tier — working inside your operating rhythm
- Partner夥伴層——常備待命與優先檔期Partner tier — standing availability and priority scheduling
報價於診斷對話之後提供——先確認範疇，再談價格；降價必先降範疇。 Proposals are priced after the diagnostic conversation — scope first, price second. A lower price always means a smaller scope.
範疇紀律。大型委任一律先行付費範疇界定（Phase 0），費用全案折抵；不承接未經診斷的純執行案。Scope discipline. Larger engagements begin with paid scoping (Phase 0), credited in full. We decline execution-only work that skips diagnosis.
產能誠實。一人事務所，同時進行的委任數量由結構決定——檔期滿了，就是滿了。Capacity honesty. A solo practice: concurrent engagements are limited by design. When the calendar is full, it is full.
交付歸屬。交付的系統、模板與訓練成果歸屬客戶；方法論與工具的智慧財產歸屬事務所。Ownership. Delivered systems, templates and training belong to the client; the underlying methodology and tools remain the practice's IP.
結束設計。每個委任內建離場條款——合作在系統能自立時結束，除非你選擇延續。Designed endings. Every engagement is designed to end — it closes when the system stands on its own, unless you choose to continue.
已被驗證的版型，不是概念Validated in practice, not in theory
內容生產週期Content cycle time
為半導體企業內部溝通團隊部署 AI 輔助編輯線，知識不再依賴特定個人。AI-assisted editorial workflow for a semiconductor comms team — knowledge no longer person-dependent.
AI 採用計畫AI adoption program
部門級全年行為設計計畫完整驗證：週節奏、進度儀表、文化儀式。A full-year, department-scale behavioral program — cadence, meters, rituals.
ESG 揭露敘事ESG disclosure narrative
跨財年供應鏈永續揭露框架，受眾涵蓋投資人、主管機關與 NGO。Multi-year supply-chain disclosure credible to investors, regulators, NGOs.
變革路線圖Change roadmap
三組驗證人物誌與十二個月路線圖，獲高層採納。Three validated personas and a twelve-month roadmap — adopted by leadership.
品牌重構全案Brand reconstruction
52 週 AI 落地計畫52-week AI adoption
公益文化物件Impact object program
所有實績以匿名化方式呈現，直到取得客戶書面引用授權；頁面上的數據繪畫為品牌幾何之生成式視覺，非客戶資料；統計微曲線取自 NTA-DS/01 樣式化資料集。 Track records are anonymized until clients grant written attribution; the data paintings on this site are generative visuals seeded by brand geometry — not client data; stat micro-curves plot the NTA-DS/01 stylized dataset.
方法寫成文件，文件做成工具 Methods become documents. Documents become tools.
工具室收錄自行開發的顧問工具：基本功能開放使用，完整版本以邀請制開通。 The Workshop holds self-built consulting tools: base functions are open; the full package unlocks by invitation.
敘事準備度診斷Narrative Readiness Diagnostic自我評估 · AI 導入前的體檢Self-assessment before AI adoption
Live雙語文件品質檢核Bilingual Document QA工具槽位 · 開發中Tool slot · in development
In Development採用曲線儀表Adoption Curve Meter工具槽位 · 開發中Tool slot · in development
In Development開通完整工具庫Unlock the full Workshop
留下聯絡方式，經確認後你會收到開通碼——解鎖所有工具的完整功能，並附一小時免費顧問對話。Leave your contact details; once confirmed you receive an access code — unlocking every tool's full functions, together with one complimentary consulting hour.
每月一封，觀點與立場 One letter a month — opinions and positions
每個月底，把當月的觀察整理成一封信：AI 導入的現場、敘事與數據的交界、值得留下的判斷。無廣告、無追蹤，隨時可退。 At the end of each month, the month's observations become one letter: AI adoption in the field, the border between narrative and data, judgments worth keeping. No ads, no tracking, leave anytime.
訂閱名單僅用於寄送月刊，不做任何其他用途；亦可直接來信索取。 The list is used for the monthly letter and nothing else; you can also subscribe by writing to us directly.
十餘年跨域實務經驗——從公關與議題管理、跨國組織的制度翻譯、永續揭露敘事，到部門級 AI 採用工程。與多數顧問的差異只有一項：方法不留在腦中——每一套方法都寫成版本化、可稽核的文件與工具。More than a decade of cross-domain practice — from public relations and issues management, through institutional translation inside multinational organizations and sustainability disclosure narrative, to department-scale AI adoption engineering. One difference from most consultants: methods never stay in heads — every method ships as versioned, auditable documents and tools.
公關與議題Issues & Narrative
企業敘事第一線：議題、危機、媒體。The front line of corporate narrative — issues, crisis, media.
制度翻譯Institutional Translation
在跨國組織的規則與現場之間做翻譯。Translating between rules and the floor in multinational settings.
合規溝通Compliance Communication
合規語言與利害關係人溝通。Compliance language and stakeholder communication.
永續揭露Sustainability Disclosure
跨財年供應鏈揭露敘事框架。Multi-year supply-chain disclosure frameworks.
AI 採用工程 · 敘構AI Adoption · NarraTect
部門級 AI 採用工程；創立敘構顧問。Department-scale adoption engineering; founding NarraTect.
編纂的實踐Codified PracticeCodified Practice
NTA 文件系列版本化發布，30+ 方法模組可稽核；核心文件經數位簽章與時間戳錨定。The NTA series ships versioned; 30+ auditable modules, digitally signed and timestamp-anchored.
採用工程Adoption EngineeringAdoption Engineering
52 週行為設計、進度儀表、種子制度——「導入」是可量測的產品。52-week behavioral design, meters, seed programs — adoption as a measurable product.
敘事系統Narrative SystemsNarrative Systems
五層品牌鏈、術語治理、多語內容管線——敘事作為基礎設施維運。Brand chains, terminology governance, multilingual pipelines — narrative as infrastructure.
誠信基礎設施Integrity InfrastructureIntegrity Infrastructure
誠實標註、匿名化紀律、Phase 0 閘門、範疇先於報價——信任是被設計出來的。Honest labels, anonymization, Phase-0 gates, scope before price — trust by design.
品牌識別系統Brand Identity System承器 Chéng Qì
Published NTA-SVC/01服務架構與商業模式Service ArchitectureREV 2026.07·A
Published智財保護管線IP Protection PipelineGPG · OpenTimestamps
Internal敘事建築方法論Narrative Architecture Method
In Development語氣與聲音指南Voice & Tone Guide
In Development找到對的切入點，
從一次對話開始。Find the right entry point.
Start with one conversation.
策略診斷、工作坊，或更長期的顧問合作——不急著有結論，先把問題說清楚。來信請附上你的角色與正在面對的變化，四十八小時內回覆。 A diagnostic, a workshop, or a longer engagement — start by stating the problem. Tell us your role and the change you are facing. We reply within forty-eight hours.